01Overview
Demoleap — an AI-powered sales enablement platform — commissioned WERZ to produce a series of campaign videos for their Enablement product. The videos communicate the platform's value proposition to enterprise sales leaders, used across their website, digital ads, and sales outreach.
02About the Client
Demoleap is an AI-powered sales enablement platform that provides real-time guidance to sales reps during live product demos. The platform analyzes deal context and surfaces the right content, battlecards, and scripts at the moment they're needed — reducing ramp time and increasing win rates for enterprise sales teams.
03Production Breakdown
Spokesperson-led B2B sales enablement film that contrasts broken rep coaching with DemoLeap's real-time guided selling overlays, turning a product concept into a clear before-and-after narrative.
A headset-wearing sales manager in a bright office, laptop-driven workflow, floating product UI cards, and a clean brand resolve make the piece feel practical, SaaS-native, and immediately legible.
Spoken audio for Demoleap's sales enablement campaign emphasizes the core message in clear, pitch-usable language. This is Jessica. She's a sales manager from a SaaS company. And she hasn't heard about DemoLeap. This is Jessica's experience when reviewing her sales rep's calls. Wait. No, don't. Don't do that. Wait. No, no, no, no, no. Don't do that. Wrong feature.
Deliverables
- sales enablement campaign film
- website hero video
- paid social SaaS ad
- product marketing explainer
Production
- spokesperson direction
- office location production
- motion graphics compositing
- scenario scripting
- editorial contrast
- brand finish
Visual Style
- bright office
- headset and laptop setup
- reaction performance
- floating workflow cards
