01Overview
Bay City Basketball commissioned WERZ to produce a brand film capturing the organization's culture, training programs, and community impact. The film is used for recruitment, sponsorship outreach, and social media.
02About the Client
Bay City Basketball is a California basketball organization providing structured training, competition, and development programs for youth and adult players.
03Production Breakdown
Bay City Basketball commissioned WERZ to produce a brand film capturing the organization's culture, training programs, and community impact. The structure is mission-driven and service-oriented, showing how the program works in practice. Bay City Basketball is a California basketball organization providing structured training, competition, and development programs for youth and adult players.
The visual language likely centers on classroom or program spaces, participant candid moments, instructional coverage, community environments, service interactions, shaped into a civic program execution for Bay City Basketball.
Deliverables
- program overview film
- stakeholder presentation asset
- public outreach video
Production
- documentary production
- program-space coverage
- participant observation
- mission-driven editorial
- stakeholder communications framing
Visual Style
- classroom or program spaces
- participant candid moments
- instructional coverage
- community environments
- service interactions
- mission-led branding
