01Overview
A 45-second mid-form spot from the Compose AI social campaign — a longer format designed for mid-funnel placements on YouTube and LinkedIn where the audience has more attention to give. Expands on the brand message from the 15 and 30-second cuts with additional product context and benefit communication.
02About the Client
YC W21-backed AI writing assistant. 1M+ users.
03Production Breakdown
A 45-second mid-form spot from the Compose AI social campaign — a longer format designed for mid-funnel placements on YouTube and LinkedIn where the audience has more attention to give. The piece sits in WERZ's software-marketing lane, where live action, screens, and concise value communication carry the creative. Compose AI is an AI writing assistant that helps users draft emails, documents, and messages faster across browser-based workflows.
The visual language likely centers on device screens, interface overlays, office or desk setups, direct-response typography, clean brand resolve, shaped into a software execution for Compose AI.
Deliverables
- 45-second spot
- paid social ad
- website hero video
- product marketing asset
Production
