01Overview
WERZ produced a dedicated program video for the Fresno EDC's Commercial Truck Driving Program — a workforce development initiative training Central Valley residents for careers in commercial trucking and logistics.
02About the Client
Fresno EDC's Commercial Truck Driving Program addresses the nation's truck driver shortage by training Central Valley residents for CDL licensing and logistics careers, connecting graduates directly with regional employers.
03Production Breakdown
Workforce-development program film following classroom instruction, instructor guidance, yard drills, and student driving practice to show Fresno EDC’s commercial truck driving pathway from education to real CDL-ready experience.
Classroom scenes, lower-third interview framing, masked students, truck interior and exterior details, cone-course driving, and drone overheads present the program as practical, career-oriented, and community-focused.
Program and education-oriented audio for Fresno EDC explaining how the service works, who it helps, and what viewers should understand next. Well we've been in the trucking business our entire lives. Our dad started in 1945 and we did summer work. We worked after schools and then after college I got back into it and my brother came a little later. But I've been with it, we've been with it ever since.
Deliverables
- program recruitment video
- workforce initiative film
- education and municipal marketing asset
