01Overview
WERZ produced a dedicated program video for the Fresno EDC's Commercial Truck Driving Program — a workforce development initiative training Central Valley residents for careers in commercial trucking and logistics.
02About the Client
Fresno EDC's Commercial Truck Driving Program addresses the nation's truck driver shortage by training Central Valley residents for CDL licensing and logistics careers, connecting graduates directly with regional employers.
03Production Breakdown
Workforce-development program film following classroom instruction, instructor guidance, yard drills, and student driving practice to show Fresno EDC’s commercial truck driving pathway from education to real CDL-ready experience.
Classroom scenes, lower-third interview framing, masked students, truck interior and exterior details, cone-course driving, and drone overheads present the program as practical, career-oriented, and community-focused.
Program and education-oriented audio for Fresno EDC explaining how the service works, who it helps, and what viewers should understand next. Well we've been in the trucking business our entire lives. Our dad started in 1945 and we did summer work. We worked after schools and then after college I got back into it and my brother came a little later. But I've been with it, we've been with it ever since.
Deliverables
- program recruitment video
- workforce initiative film
- education and municipal marketing asset
- career pipeline explainer
Production
- documentary interview coverage
- classroom observational footage
- training yard shoot
- vehicle interior capture
- aerial drone shots
- student profile moments
- educational editorial structure
Visual Style
- program banner
- truck cab details
- classroom notebooks
- masked students
- training yard cones
- drone overheads
- Fresno EDC bug
Why It Works
- Shows WERZ can credibly cover a workforce program from instruction through hands-on training.
- Demonstrates a strong mix of interview, classroom, vehicle, and drone footage in a public-sector context.
- Useful proof for education, workforce development, community programs, and training initiatives.
Featured Voices
Glenn Wills
Instructor or program representative who anchors the training story with on-camera authority.
Key Shots
Shot 1 · program identity opener
The film opens on the program banner and classroom setup, immediately establishing the piece as a formal training initiative.
Shot 2 · instructor interview beat
A named instructor appears in a classroom environment to bring authority and human guidance to the program story.
Shot 3 · classroom observation
Students take notes and listen through masked classroom sessions, grounding the film in real instruction rather than only promotional imagery.
Shot 4 · yard and equipment orientation
The edit moves outside to trucks and equipment, showing that the program quickly transitions from theory to practice.
Shot 5 · student profile and close detail
Student faces, hands, and close details of the truck help the program feel accessible and tied to real career outcomes.
Shot 6 · driving-yard aerials
Drone overheads of trucks navigating the yard make the training feel operational and substantial.
Audio / Dialogue
Well we've been in the trucking business our entire lives. Our dad started in 1945 and we did summer work. We worked after schools and then after college I got back into it and my brother came a little later. But I've been with it, we've been with it ever since. We drove, we worked in the shop, we did a little bit of everything. And we just want to pass on some good drivers to the industry and just kind of keep it going.
On-Screen Text
+Full Transcript
Well we've been in the trucking business our entire lives. Our dad started in 1945 and we did summer work. We worked after schools and then after college I got back into it and my brother came a little later. But I've been with it, we've been with it ever since. We drove, we worked in the shop, we did a little bit of everything. And we just want to pass on some good drivers to the industry and just kind of keep it going. I was in the in the service department position as a mechanic and I injured myself and I was no longer able to do my my regular job. I found myself having to do a career change, you know, never driven a truck and and I was in need of employment and you know in the process of doing a career change like I said and I just I said okay. It's everything in this life is on a truck at one point or another before you get it. There's nothing in this world that isn't on a truck. It's a career job now, the money is really good. You can stay with it, find a job you like and stay with it and you can make a whole lifetime out of it. I mean it wasn't always easy because I mean at some certain points you're trying your best to make it to class and make sure you got childcare. But I mean I showed up to all my classes and took that test and then I was there first in line trying to make sure I got some practice in the track. But it's it's a great opportunity for somebody. If you have you don't know where you're going in this life, this is something that anybody can do. So there's a whole lot and a whole lot to learn and it's exciting and I look forward to getting the job and and they also Glenn also helps us out. It's been him and his brother been telling us about different companies that are looking for for drivers. So it's it's encouraging and and exciting. Having people there by your side step by step every every step of the way really made the process feel like it was all manageable. It felt possible when uh before it was like trucking it felt so daunting but uh I mean I did it you know. So if you want to be a truck driver take it seriously and as serious as you gonna be with it it's gonna give that right back to you. And you'll you'll see your earnings grow and grow and keep growing. Once you're able to have that income and you're getting one check for for you know your first paycheck it's more than you get all month and it feels incredible. All of a sudden you're able to catch up with bills. You're able to get ahead. You don't have to use anybody else's Netflix account. You know what I mean? You can buy groceries in excess not just exactly what you need and ration. It's a it's an incredible feeling you know. You can travel you can stay local you pretty much have your pick what you want to do. The drivers are in such demand that everybody needs them. So it's a lifelong job. You want to be successful it's all up to you. You're your own boss basically. Nobody's gonna sit in the truck with you and tell you how to do this or do that. And that's that's I think that's the biggest motivation that we try to tell everybody you know. You can pick what you want to do.
