Davis marketing that compounds.
Lifecycle email, paid media, content systems, and analytics for California's premier college town brands. Built around the buyer, not the channel.
Marketing should be the cheapest way to grow — not a black-box invoice. WERZ runs marketing for Davis businesses across agtech and research, biotech, and education. We build lifecycle systems that generate pipeline while you sleep, and we measure outcomes that matter: bookings, signups, qualified leads, revenue.
We start with the funnel, not the channel. What does a Davis buyer Google? What email gets opened? What landing page converts? We instrument it, run it, and report on it weekly. Channel mix usually includes lifecycle email (HubSpot, Customer.io, Klaviyo), paid social and search (Meta, LinkedIn, Google), content (SEO articles, video, lead magnets), and analytics (GA4, GSC, Mixpanel). The output is dashboards and dollars, not deck slides.
What Davis buyers get with us.
- Lifecycle email automation (HubSpot, Klaviyo, Customer.io)
- Paid social & search (Meta, LinkedIn, Google)
- SEO content systems with measurement
- GA4, GSC, and revenue attribution
- Weekly reporting on what actually moved
- Local-market expertise across Greater Sacramento
“By far the best experience I've had filming video.”
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
How marketing actually moves.
Audit
Current funnel diagnosis: where traffic comes from, where it leaks, what your buyer actually Googles.
Strategy
Lifecycle map, channel mix, content calendar. One quarter ahead, one month detailed.
Execution
We run the campaigns — paid, lifecycle, content, SEO. Weekly Slack updates, weekly stand-up.
Measure & compound
GA4 + GSC + revenue attribution. Monthly readout shows what moved the number.
Around Davis & beyond.
Areas served from Davis
- Downtown
- South Davis
- North Davis
- East Davis
- Old North Davis
- Woodland
- West Sacramento
- Dixon
- Vacaville
- Winters
Industries we serve
- Healthcare
- Real Estate
- Restaurants & Food
- Professional Services
- Education
- Manufacturing
- Nonprofit
- Hospitality
- Technology
Nearby cities.
Common questions.
Is WERZ available for marketing projects in Davis?
Yes. WERZ services Davis and the Greater Sacramento region from a Fresno base, with crew, gear, and editorial capacity sized to the project.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.
What does the kickoff look like?
A 60-minute working session to lock the angle, audience, and call-to-action. You leave with a one-pager you can share internally — goal, deliverables, schedule, and success metrics.
How are revisions handled?
Two rounds of revisions are included on most projects: rough-cut feedback and a final polish pass. Additional rounds are scoped as needed. We will tell you which revisions are scope vs. preference so you can decide what to spend on.
Who owns the final files?
You do. Source files, exports, raw footage, and project assets are delivered in their native formats — yours to keep, edit, and re-use without restriction.
Plan your Davis marketing project.
Tell us the goal, the audience, and the deliverables. We'll scope the project around how Davis teams actually work.
Book a discovery callHave one specific question? Email hello@werz.ai