How Long Does Video Production Take?
From concept to delivery: understand realistic timelines for your video project and what factors affect production speed.
1–2 weeks
Social Media
3–4 weeks
Corporate
4–6 weeks
Commercial
6–8 weeks
Brand Film
Timeline by project type.
Social Media Videos
Planning
2–3 days
Filming
1 day
Editing
3–5 days
Revisions
2–3 days
Quick turnaround for Instagram, TikTok, YouTube Shorts
Corporate Videos
Discovery & Script
1 week
Pre-Production
3–5 days
Filming
1–2 days
Post-Production
1–2 weeks
Company profiles, training videos, internal communications
Commercial Videos
Concept & Strategy
1 week
Scriptwriting
1 week
Pre-Production
1 week
Production
1–3 days
Post-Production
2–3 weeks
TV commercials, promotional videos, brand campaigns
Brand Films
Discovery & Research
1–2 weeks
Creative Development
1–2 weeks
Pre-Production
1 week
Production
2–5 days
Post-Production
2–3 weeks
Documentary-style storytelling, high production value
Production phase breakdown.
Where does the time actually go? Here's what happens in each phase.
Pre-Production
Production
Post-Production
Review & Revisions
Faster vs. slower.
Factors that speed things up
- Clear vision and detailed brief
- Quick feedback and approvals
- Flexible scheduling
- Simple concept with minimal locations
- Existing brand guidelines
- Single stakeholder decision maker
Factors that slow things down
- Complex approval chains
- Multiple stakeholders with conflicting feedback
- Extensive location requirements
- Custom animations or VFX
- Talent scheduling conflicts
- Scope creep during production
More video production resources from WERZ.
Get your custom timeline estimate.
Every project is unique. Book a free consultation and we'll provide a detailed timeline specific to your needs.