Recruiting video that wins the hires you actually want.
Culture films, day-in-the-life cuts, and employer brand campaigns produced by a California crew. Used on careers pages, in offer letters, and on paid social.
Select Clients
Formats we ship
six core formatsCulture films
3-5 minute hero film that shows what working at the company actually feels like. Used on the careers page, in offer letters, and shared by candidates internally.
Day-in-the-life cuts
60-90 second portraits of specific roles — engineer, designer, account manager. The most-watched format for technical hires.
Founder + leadership stories
Camera-on-camera with the people candidates would actually report to. Outperforms anonymous corporate copy 5:1 on LinkedIn.
Employee testimonial cuts
Real team members on what made them stay. Critical anti-retention insurance and a candidate trust signal.
Office tour walkthroughs
For hybrid/in-person companies — the physical environment matters. Removes surprise and accelerates pipeline-to-offer.
Recruiting campaign cuts
9:16 vertical edits sized for paid LinkedIn, Meta, and TikTok recruiting. From the same shoot, three formats out the door.
What goes wrong
01
Stock-quality videos
Generic talking-heads in front of branded walls don't move offer rates. Candidates can spot template content in 3 seconds.
02
No vertical formats
If you only ship a 16:9 hero video, you can't run paid recruiting on LinkedIn or Meta. Vertical cuts from the same shoot are mandatory.
03
No update cadence
A recruiting film from 2022 starring people who've since left looks worse than no video at all. Plan refresh cycles every 12-18 months.
Selected Work
All projectsFAQ
recruiting videoWhat's the ROI of a recruiting video?+
Companies tracking it typically see offer-acceptance rates improve 10-25% and time-to-hire shorten by 1-3 weeks once a recruiting video is live on the careers page. For a $150K engineering hire, the second-week shorter pipeline alone covers the production cost.
How long should a recruiting video be?+
Hero culture film: 90-180 seconds. Day-in-the-life cuts: 45-90 seconds. Vertical paid-ad cuts: 15-30 seconds. We typically batch the shoot and output all three formats from one day on set.
Where does the video actually live?+
Top of the careers page is non-negotiable. Embedded in offer letters and Slack invites makes a measurable difference. Vertical cuts run on LinkedIn (lowest CAC for technical roles), Meta (broad funnel), and TikTok (creative + GenZ pipelines).
What does WERZ recruiting video production cost?+
$8K-$25K for a one-day shoot producing 1 hero film + 3-5 short cuts. Multi-role campaigns with multiple shoot days run $25-50K. Pricing scales with crew size, talent, and locations — not on a markup model.