Recruiting video
that wins the hires.
Culture films, day-in-the-life cuts, and employer brand campaigns produced by a California crew.
Day-in-the-life — Cosmic Robotics, field engineering team.“A recruiting video is not a brand film with employees in it. It is a forty-five second answer to the candidate's quiet question: would I actually be happy here?”
WERZ — Recruiting Approach
Six core
recruiting formats.
- 01
Culture films
3-5 minute hero film that shows what working at the company actually feels like. Used on the careers page, in offer letters, and shared by candidates internally.
- 02
Day-in-the-life cuts
60-90 second portraits of specific roles — engineer, designer, account manager. The most-watched format for technical hires.
- 03
Founder + leadership stories
Camera-on-camera with the people candidates would actually report to. Outperforms anonymous corporate copy 5:1 on LinkedIn.
- 04
Employee testimonial cuts
Real team members on what made them stay. Critical anti-retention insurance and a candidate trust signal.
- 05
Office tour walkthroughs
For hybrid/in-person companies — the physical environment matters. Removes surprise and accelerates pipeline-to-offer.
- 06
Recruiting campaign cuts
9:16 vertical edits sized for paid LinkedIn, Meta, and TikTok recruiting. From the same shoot, three formats out the door.
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Three traps to
design around.
Stock-quality videos
Generic talking-heads in front of branded walls do not move offer rates. Candidates can spot template content in three seconds. We build around real environments and real moments.
No vertical formats
If you only ship a 16:9 hero video, you cannot run paid recruiting on LinkedIn or Meta. Vertical cuts from the same shoot are mandatory — we plan them into the shot list before day one.
No update cadence
A recruiting film from 2022 starring people who have since left looks worse than no video at all. We plan refresh cycles every 12-18 months so the careers page stays current.
Where recruiting video lives
Where the video
actually goes.
Careers page hero
Top of the careers page is non-negotiable. Embedded autoplay, vertical fallback for mobile, and accessible captions for the half of candidates who watch on mute.
Offer letters & onboarding
Embedded in offer letters, Slack invites, and onboarding kits — measurable lift on offer-acceptance rates and faster ramp once new hires arrive.
Paid LinkedIn / Meta / TikTok
Vertical 9:16 cuts run on LinkedIn (lowest CAC for technical roles), Meta (broad funnel), and TikTok (creative + Gen Z pipelines).
Details
Recruiting,
in detail.
How much does a recruiting video cost?
Recruiting and employer-brand videos cost $8,000 to $35,000. A single-day office shoot with three employee interviews, b-roll, and one hero cut plus social cutdowns lands around $9,500–$15,000. Multi-location culture campaigns with travel and motion graphics range $20,000–$35,000.
Overview
Used on careers pages, in offer letters, and on paid social for technical and competitive hires.
Stock-quality recruiting videos do not move offer rates. Generic talking-heads in front of branded walls don't move offer rates. Candidates can spot template content in three seconds, and the wrong video on a careers page does worse than no video at all. Companies tracking recruiting video typically see offer-acceptance rates improve 10-25% and time-to-hire shorten by 1-3 weeks once a real recruiting video is live.
Vertical cuts are non-negotiable. If you only ship a 16:9 hero video, you cannot run paid recruiting on LinkedIn or Meta — and that is where the lowest CAC for technical roles lives. Every shoot we run produces both formats. We also plan refresh cycles every 12-18 months so a film from 2022 starring people who have since left does not become the recruiting page liability nobody wants to talk about.
One shoot, every format candidates watch.
Questions
Common questions.
What's the ROI of a recruiting video?
Companies tracking it typically see offer-acceptance rates improve 10-25% and time-to-hire shorten by 1-3 weeks once a recruiting video is live on the careers page. For a $150K engineering hire, the second-week shorter pipeline alone covers the production cost.
How long should a recruiting video be?
Hero culture film: 90-180 seconds. Day-in-the-life cuts: 45-90 seconds. Vertical paid-ad cuts: 15-30 seconds. We typically batch the shoot and output all three formats from one day on set.
Where does the video actually live?
Top of the careers page is non-negotiable. Embedded in offer letters and Slack invites makes a measurable difference. Vertical cuts run on LinkedIn (lowest CAC for technical roles), Meta (broad funnel), and TikTok (creative + GenZ pipelines).
What does WERZ recruiting video production cost?
$9,500–$15,000 for a one-day shoot producing 1 hero film + 3-5 short cuts. Multi-location campaigns run $20,000–$35,000. Pricing scales with crew size, talent, and locations — not on a markup model.
Ready to win the hires you want?
Tell us the roles you are filling and where the video needs to live. We will scope a one-day shoot that produces every format your funnel needs.
Not ready for a call? Send a brief — written reply within one business day — or estimate your budget in two minutes.
- 2
- launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
- 4 days
- Hemlock (YC F26): scoping call to a wrapped shoot
- 100K+
- impressions on Rhem Labs’ launch
- 45
- Whole Foods stores for 1971 Hook