What to include in a corporate video brief.
A strong brief keeps a corporate video from turning into a vague shoot day. It helps the production team understand the buyer, message, locations, risks, approvals, and final delivery needs before cameras roll.
Start with the business goal
Define what the video should help accomplish: sales follow-up, recruiting, onboarding, investor communication, patient education, product launch, or brand awareness.
Name the audience and action
The audience should be specific enough to guide tone, examples, length, and distribution. A recruiting video and a sales enablement video need different structure.
List deliverables before the shoot
Include aspect ratios, lengths, social cutdowns, website loops, stills, captions, thumbnails, and any paid media requirements.
Clarify approvals
Identify who approves script, rough cut, final cut, compliance language, music, captions, and public release.
Common questions.
Do we need a script before hiring a video company?+
No. A good production partner can help write the script, but the brief should define the goal, audience, message, and constraints.
Should a brief include example videos?+
Yes. References are useful when you explain what you like or do not like about them.
What is the biggest mistake in a video brief?+
The biggest mistake is describing the shoot without describing the final business use.
Get our production brief template.
A one-page brief to fill in before you talk to any production company. After that, one email when we publish a new guide on how we plan and film launches, robots and live job sites. Nothing else, and you can unsubscribe anytime.
Published by WERZ.
WERZ is a video production company based in Fresno, California. This guide is free to read, share and link to.