# WERZ — Launch Films and Product Videos for Technical Companies

> WERZ produces launch films, product demonstrations, founder stories, websites, and campaigns for companies building complex technology. Based in Fresno, California, WERZ works across the United States and is available for projects in Germany, where the team has production experience. This is the full-content companion to https://werz.ai/llms.txt — it inlines published case studies and articles for LLM ingestion.

- Website: https://werz.ai
- Portfolio: https://werz.ai/work
- German website: https://werz.ai/de
- Send a project brief: https://werz.ai/book?mode=brief&service=video
- Technical production: https://werz.ai/industries/deep-tech
- Geospatial and autonomy: https://werz.ai/industries/geospatial-autonomy
- Advanced energy: https://werz.ai/industries/advanced-energy
- Hardware launch films: https://werz.ai/video-production/hardware-startup-launch
- Book a consultation: https://werz.ai/book
- Public agent booking manifest (no API key): https://werz.ai/agent-booking.json
- Public agent booking OpenAPI: https://werz.ai/agent-booking-public-openapi.json
- Agent booking workflow: https://werz.ai/resources/agent-booking
- Contact: hello@werz.ai · (213) 376-6570
- Core services: Video Production (https://werz.ai/video-production), Web Development (https://werz.ai/web-development), Marketing (https://werz.ai/marketing)

## Published Work & Case Studies

### The Call — Real-Time Translation — Giga AI
- URL: https://werz.ai/work/giga-ai-the-call
- Service: video production · Industry: Artificial Intelligence / Language Technology · Published: 2026-08-25

The Call is a narrative spot for Giga AI's real-time translation experience. The film contrasts a warm home environment with a cool-toned interpreter console, using performance, split compositions, and intimate details to make the technology feel immediate and human.

### Cosmic-1 Launch Film — Cosmic Robotics
- URL: https://werz.ai/work/cosmic-robotics-cosmic-1-launch-film
- Service: video production · Industry: cleantech · Published: 2026-07-21

WERZ produced the launch film for Cosmic-1, Cosmic Robotics' first product — a 10,000 lb autonomous robot that lifts and places 90 lb solar panels with millimeter precision alongside human crews. The film opens on Mars and lands on a working Earth jobsite, framing the company's long-range thesis against hardware that already ships.

Challenge: A launch film had to carry two stories at once: a Mars-scale ambition that could read as science fiction, and a machine already doubling crew productivity in 100-degree heat. Either half alone undersells the company.
Solution: One 67-second cut: an orbital open that states the thesis, then unbroken field footage of Cosmic-1 working a live solar site — autonomous, 1x speed, no cutaways to hide behind. Full production through color and sound design.
Results: Y Combinator published the film to their LinkedIn audience of 1.7M as the Cosmic Robotics launch announcement.

### Cosmic Robotics - Southern Texas - 30s Project Highlight — Cosmic Robotics
- URL: https://werz.ai/work/cosmic-robotics-southern-texas-video-assets
- Service: video production · Industry: Robotics / Cleantech · Location: TX · Published: 2026-06-30

A concise 30-second project highlight from Cosmic Robotics' Southern Texas solar robotics deployment.

### Cosmic Robotics - Southern Texas - Photography — Cosmic Robotics
- URL: https://werz.ai/work/cosmic-robotics-southern-texas-photography
- Service: photography · Industry: Robotics · Location: TX · Published: 2026-04-29

On-location photography documenting Cosmic Robotics Southern Texas solar robotics deployment, focused on autonomous installation equipment, field conditions, and brand-ready infrastructure imagery.

### Commercial Showreel — WERZ
- URL: https://werz.ai/work/werz-commercial-showreel
- Service: video production · Industry: Agency · Location: Fresno, CA · Published: 2024-01-01

WERZ's flagship commercial showreel — a curated cut across brand films, CTV spots, social campaigns, and live event production for clients in healthcare, technology, CPG, and finance.

### Harvey Aviation - Video Assets — Harvey Aviation
- URL: https://werz.ai/work/harvey-aviation-video-assets
- Service: video production · Industry: Aviation · Published: 2026-04-28

A library of short aviation video clips for Harvey Aviation, built for web, social, and brand content use.

### Ryder Roasters — Coffee Roasting Process — Ryder Roasters
- URL: https://werz.ai/work/ryder-roasters-coffee-roasting
- Service: video production · Industry: Food & Beverage · Published: 2026-08-28

WERZ documented Ryder Roasters with a compact video sequence centered on the coffee itself: green beans in motion, roaster mechanics, live roast profiling, several views of roasted beans spinning through the cooling tray, portioning, and one final packaging moment.

### Sleep Medicine Campaign — Valley Children's Hospital
- URL: https://werz.ai/work/valley-childrens-sleep-study
- Service: video production · Industry: Healthcare · Location: Madera, CA · Published: 2024-01-01

Valley Children's Hospital commissioned WERZ to produce a bilingual patient education video (English and Spanish) walking families through the pediatric sleep study process. Shot on-site at the hospital's sleep study facility in a half-day production, the film demystifies the experience for children and parents and is used across the hospital system's digital and in-facility channels.

### Fast Trak Metal Fabrication - Video Assets — Fast Trak Metal Fabrication
- URL: https://werz.ai/work/fast-trak-metal-fabrication-video-assets
- Service: video production · Industry: Manufacturing · Published: 2026-04-28

A library of manufacturing video clips for Fast Trak Metal Fabrication, built for web, social, and brand content use.

### Budokan Arts Gym — 1971 Hook
- URL: https://werz.ai/work/1971-hook-budokan
- Service: video production · Published: 2026-03-05

Vertical brand content featuring Budokan Arts Gym — MMA, Muay Thai, and Kickboxing.

### Program Introduction Videos — Fresno EDC
- URL: https://werz.ai/work/fresno-edc-cvtc
- Service: video production · Industry: Government / Economic Development · Location: Fresno, CA · Published: 2024-01-01

The Fresno Economic Development Corporation commissioned WERZ to produce three program introduction videos: the Central Valley Training Center (CVTC), the Veterans Assistance Center (VAC), and a workforce development piece for their commercial truck driving program. Each video was used for public outreach, grant reporting, and stakeholder presentations.

### Ryder Roasters — Coffee Photography — Ryder Roasters
- URL: https://werz.ai/work/ryder-roasters-photography
- Service: photography · Industry: Food & Beverage · Published: 2026-08-28

WERZ photographed Ryder Roasters with an editorial focus on green-bean inspection, beans in motion, roasted texture, cooling, and the machinery that shapes each batch. One finished-product image closes the set.

### Amtrak Partnership Film — JSA
- URL: https://werz.ai/work/jsa-amtrak
- Service: video production · Industry: Consulting / Transportation · Location: Fresno, CA · Published: 2023-06-01

WERZ produced a partnership film for JSA in collaboration with Amtrak, documenting a workforce or program initiative connecting communities to career opportunities within the national rail network.

### Provider Intro & Commercial Campaign — Sang Pediatrics
- URL: https://werz.ai/work/sang-pediatrics-commercial
- Service: video production · Industry: Healthcare · Location: Fresno, CA · Published: 2024-01-01

Sang Pediatrics — a family-run pediatric practice serving Fresno, Clovis, and Sanger since 1985 — commissioned WERZ to produce a suite of physician introduction videos and 30-second evergreen commercial spots. The content runs across local TV, digital pre-roll, and the practice's social and web channels.

### Grand Opening Campaign — Table Mountain Casino
- URL: https://werz.ai/work/table-mountain-casino-opening
- Service: video production · Industry: Tribal Gaming / Hospitality · Location: Friant, CA · Published: 2024-01-01

Table Mountain Casino — owned and operated by the Table Mountain Rancheria — commissioned WERZ to capture footage ahead of the grand opening of their new 600,000 sq ft facility in Friant, CA. The content was used for promotional and launch marketing across the region.

### The Proposal — 30s Commercial Spot — 1971 Hook
- URL: https://werz.ai/work/1971-hook-brand
- Service: full service · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

1971 Hook — a premium artisan hot pepper sauce — commissioned WERZ as their full creative partner from the ground up. WERZ delivered the complete content ecosystem: commercial spots, a recurring chef cooking series for Instagram featuring multiple chefs, editorial model and product photography, and AI-developed creative content. An ongoing, multi-format engagement.

### Director's Cut — 1 Min Film — 1971 Hook
- URL: https://werz.ai/work/1971-hook-directors-cut
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

WERZ produced the 1971 Hook Director's Cut as a cinematic one-minute brand film — a premium execution of the brand's story shot in 16:9. The film communicates the product's minimalist philosophy (heirloom peppers, white vinegar, salt) through dramatic cinematography, full sound design, and a rich color grade. Serves as the brand's hero video across web and digital channels.

### Photo & Video — California Projects — Sunstall
- URL: https://werz.ai/work/sunstall-brand-video
- Service: video production · Industry: Solar / Renewable Energy · Location: Novato, CA · Published: 2024-01-01

Sunstall — a nationwide solar installation contractor ranked #66 on Solar Power World's Top Solar Contractors list — commissioned WERZ to capture high-quality photo and video content across their California project sites. Content used for marketing, business development, and client presentations.

### Model & Product Campaign — 1971 Hook
- URL: https://werz.ai/work/1971-hook-model-shoot
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

WERZ produced a combined model and product photography/video campaign for 1971 Hook. The campaign featured editorial-style high-contrast visual treatment consistent with the brand's minimal, design-forward identity. Deliverables span e-commerce product assets, social campaign content, and print-ready photography — all produced in a single multi-format shoot.

### 1971 Hook x Alyssa — 1971 Hook
- URL: https://werz.ai/work/1971hook-x-alyssa
- Service: photography · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2026-03-06

A studio brand session pairing 1971 Hook's signature hot pepper sauce with model Alyssa. The shoot blends editorial attitude with product focus — bold red accents against clean white, with a boxing glove as the unexpected prop.

### National Brand Commercial — Junk King
- URL: https://werz.ai/work/junk-king-commercial
- Service: video production · Industry: Home Services / Franchise · Location: San Carlos, CA · Published: 2024-01-01

Junk King — now part of Neighborly, the world's largest home services franchisor — commissioned WERZ to produce 15-second and 30-second brand commercials that ran across the franchise's 190+ locations nationwide. The spots communicate Junk King's eco-friendly positioning and nationwide scale.

### Development Phase — Brand Film — Cosmic Robotics
- URL: https://werz.ai/work/cosmic-robotics-brand-video
- Service: video production · Industry: Robotics / Cleantech · Location: San Francisco, CA · Published: 2024-01-01

Cosmic Robotics builds autonomous robots that install utility-scale solar panels — founded by engineers from SpaceX, NASA, and Relativity Space. WERZ captured their robotic solar installation equipment across two phases of development, producing photo and video content used for marketing, investor pitch decks, and their website.

### Development Phase — Photography — Cosmic Robotics
- URL: https://werz.ai/work/cosmic-robotics
- Service: full service · Industry: Robotics / Cleantech · Location: San Francisco, CA · Published: 2024-01-01

Editorial photography across Cosmic Robotics' robotic solar installation equipment at two different stages of development. Used for press, investor materials, website, and trade media.

### 15 & 30-Second CTV Campaign — Eightfold AI
- URL: https://werz.ai/work/eightfold-30s-spot
- Service: video production · Industry: AI / HR Technology · Location: Santa Clara, CA · Published: 2024-01-01

Eightfold AI — a SoftBank-backed talent intelligence platform valued at $2.1B — commissioned WERZ to produce 15-second and 30-second spots for Connected TV (CTV) advertising. The campaign ran across premium streaming inventory, positioning Eightfold's AI-first approach to enterprise talent management.

### Social Campaign — 15 & 30-Second Spots — Compose AI
- URL: https://werz.ai/work/compose-ai-advertisement
- Service: video production · Industry: AI / Productivity · Location: San Francisco, CA · Published: 2024-01-01

Compose AI — a Y Combinator-backed AI writing assistant that cuts writing time by 40% — commissioned WERZ to produce a series of 15-second and 30-second spots for social media. The campaign targeted tech-forward professionals and was distributed across Instagram, YouTube, and LinkedIn.

### Commercial & Conference Production — DataRails
- URL: https://werz.ai/work/datarails-oceans-11
- Service: video production · Industry: FinTech / FP&A Software · Location: New York, NY · Published: 2024-01-01

DataRails — an AI-native FP&A platform with $175M raised and 70% YoY growth — commissioned WERZ for two engagements: (1) a 15-second and 30-second commercial campaign, and (2) live event production at their Las Vegas conference, capturing customer testimonials and executive interviews. The conference footage showcased real CFO customers discussing their outcomes with the platform.

### Commercial & Promotional Series — Portfolio Advisors
- URL: https://werz.ai/work/portfolio-advisors-intro
- Service: video production · Industry: Private Equity / Finance · Location: Darien, CT · Published: 2024-01-01

Portfolio Advisors — an employee-owned alternative investment firm that merged with FS Investments to create a $75B+ AUM platform — commissioned WERZ to produce commercial and promotional video content for web use, featuring executive profiles and client-facing messaging.

### Branding Commercial — Polymer Films
- URL: https://werz.ai/work/polymer-films-branding-commercial
- Service: video production · Industry: Industrial / Manufacturing · Location: Fresno, CA · Published: 2024-01-01

WERZ produced the primary branding commercial for Polymer Films, communicating the company's specialty film manufacturing capabilities, product quality, and commitment to the agricultural and industrial customers they serve across the Western U.S.

### Consistency — Polymer Films
- URL: https://werz.ai/work/polymer-films-consistency
- Service: video production · Industry: Industrial / Manufacturing · Location: Fresno, CA · Published: 2024-01-01

WERZ produced 'Consistency,' the second film in Polymer Films' brand campaign series. The film communicates the company's core value proposition: consistent quality across every product line, order, and customer interaction.

### Convenience — Polymer Films
- URL: https://werz.ai/work/polymer-films-convenience
- Service: video production · Industry: Industrial / Manufacturing · Location: Fresno, CA · Published: 2024-01-01

WERZ produced 'Convenience,' the third film in Polymer Films' brand campaign series. The film highlights the ease and reliability of working with Polymer Films — from ordering to delivery to post-sale support.

### Dinner Event Film — Marechal Vineyards
- URL: https://werz.ai/work/marechal-vineyards-dinner
- Service: video production · Industry: Wine / Hospitality · Location: Fresno, CA · Published: 2023-06-01

Marechal Vineyards — a boutique winery in California's Central Valley — commissioned WERZ to document one of their intimate vineyard dinner events. The film captures the full arc from the winemaking craft to the curated dining experience, serving as a cornerstone piece for the winery's brand and hospitality marketing.

### Brand Film — Moravia Winery
- URL: https://werz.ai/work/moravia-winery-brand-film
- Service: video production · Industry: Wine / Hospitality · Location: Fresno, CA · Published: 2023-06-01

Moravia Winery commissioned WERZ to produce a brand film capturing the essence of the estate — from vineyard to bottle. The film serves as the winery's primary brand asset across digital, social, and hospitality channels.

### Wine Journey — Commercial Spot — Fresno County
- URL: https://werz.ai/work/fresno-county-wine-journey
- Service: video production · Industry: Government / Tourism · Location: Fresno, CA · Published: 2023-06-01

Fresno County commissioned WERZ to produce a promotional commercial for the Fresno County Wine Journey, a regional agritourism initiative connecting visitors to local wineries, vineyards, and tasting rooms. The spot ran across regional TV and digital channels.

### Harvest — Behind the Scenes — Marian Farms
- URL: https://werz.ai/work/marian-farms-harvest
- Service: video production · Industry: Agriculture · Location: Fresno, CA · Published: 2023-06-01

Marian Farms — a certified biodynamic and organic farm in California's Central Valley — commissioned WERZ to document their harvest operations. The film captures the farm's hands-on approach to sustainable agriculture, from field work to post-harvest handling.

### Brand Film — Dan Olson Racing Products
- URL: https://werz.ai/work/dan-olson-racing-products
- Service: video production · Industry: Automotive / Racing · Location: Fresno, CA · Published: 2023-06-01

Dan Olson Racing Products commissioned WERZ to produce a brand film showcasing their performance racing parts and capabilities. The film captures the speed, precision, and craftsmanship behind the company's product line.

### Artifex Sui — Artist Brand Film — Artifex Vitae
- URL: https://werz.ai/work/artifex-vitae-artist-brand
- Service: video production · Industry: Art / Creative · Location: Fresno, CA · Published: 2023-06-01

Artifex Vitae ('Maker of Life') is the artist brand of Mauro Carrera — a visual artist, muralist, and creative director. WERZ produced 'Artifex Sui,' a vertical format brand film for Carrera's Instagram story campaign, capturing his artistic process, studio work, and brand identity in a cinematic short format.

### Analog Point of View — Music Video — Breezz
- URL: https://werz.ai/work/breezz-music-video
- Service: video production · Industry: Music / Entertainment · Location: Fresno, CA · Published: 2023-06-01

WERZ produced the official music video for 'Analog Point of View' by Breezz. The production brought a cinematic treatment to the track, combining conceptual visual storytelling with high-production-value photography and color grading.

### Con Una Sonrisa — Music Video — Emmanuelyts
- URL: https://werz.ai/work/con-una-sonrisa-music-video
- Service: video production · Industry: Music / Entertainment · Location: Fresno, CA · Published: 2023-06-01

WERZ produced the official music video for 'Con Una Sonrisa' ('With a Smile') by Emmanuelyts. The production features cinematic narrative storytelling paired with the warmth and emotion of the track, delivered across a multi-day shoot.

### Man About Town — Short Film — WERZ
- URL: https://werz.ai/work/man-about-town-short-film
- Service: video production · Industry: Film / Narrative · Location: Fresno, CA · Published: 2023-06-01

"Man About Town" is an original short film produced by WERZ, following the character of André. The film showcases WERZ's narrative filmmaking capabilities — from script and casting through principal photography and post-production — developed as an original creative project.

### Sales Enablement Campaign — Demoleap
- URL: https://werz.ai/work/demoleap-enablement
- Service: video production · Industry: AI / Sales Technology · Location: San Francisco, CA · Published: 2023-06-01

Demoleap — an AI-powered sales enablement platform — commissioned WERZ to produce a series of campaign videos for their Enablement product. The videos communicate the platform's value proposition to enterprise sales leaders, used across their website, digital ads, and sales outreach.

### EvoWalk — Patient Testimonial — Evolution Devices
- URL: https://werz.ai/work/evolution-devices-evowalk
- Service: video production · Industry: Medical Devices / Healthcare · Location: Berkeley, CA · Published: 2023-06-01

Evolution Devices — makers of the EvoWalk, an FDA-registered wearable rehabilitation device — commissioned WERZ to produce a patient testimonial film. The video features real patients describing their recovery journey with the device, used across the company's website, clinical outreach, and investor communications.

### Leprino Foods Project — Preview — Sunstall
- URL: https://werz.ai/work/sunstall-leprino-project
- Service: video production · Industry: Solar / Renewable Energy · Location: Fresno, CA · Published: 2023-06-01

WERZ produced a project preview film for Sunstall's commercial solar installation at a Leprino Foods facility. The film showcases the scale of the solar project and Sunstall's capabilities for large-scale commercial and industrial clients.

### Somerset Gourmet Farm — Case Study — Sunzaun
- URL: https://werz.ai/work/sunzaun-somerset-farm
- Service: video production · Industry: Solar / Renewable Energy · Location: Fresno, CA · Published: 2023-06-01

WERZ produced a case study profile film for Somerset Gourmet Farm, showcasing their Sunzaun solar fence installation as a real-world example of the product's application in premium agricultural settings. The film profiles the farm and its operators while documenting the solar fence system in context.

### Conference Recap Film — Agrivoltaics Conference
- URL: https://werz.ai/work/agrivoltaics-conference
- Service: video production · Industry: Agriculture / Renewable Energy · Location: Fresno, CA · Published: 2023-06-01

WERZ produced a conference recap film for the Agrivoltaics Conference, documenting panels, keynotes, field demonstrations, and expert discussions on the dual-use of agricultural land for farming and solar energy generation.

### Lorraine Salazar — Lifetime Achievement — CRA
- URL: https://werz.ai/work/cra-lorraine-salazar-lifetime-achievement
- Service: video production · Industry: Restaurant / Hospitality · Location: Los Angeles, CA · Published: 2023-06-01

WERZ produced a lifetime achievement tribute film honoring Lorraine Salazar for the California Restaurant Association. The film was presented at the annual Golden Foodie Awards — the premier restaurant recognition event in Southern California — celebrating Lorraine's contributions to California's restaurant industry.

### 1971 Hook x American Tees — 1971 Hook x American Tees
- URL: https://werz.ai/work/1971-hook-american-tees
- Service: video production · Industry: Fashion & Apparel · Published: 2026-03-16

A high-energy brand collaboration between 1971 Hook and American Tees — showcasing bold streetwear culture through cinematic visuals and dynamic storytelling.

Challenge: Capture the raw energy and authenticity of the 1971 Hook x American Tees collaboration in a way that resonates with a streetwear-savvy audience.
Solution: We produced a series of cinematic brand films that blend lifestyle footage with product showcases, using dynamic camera work and bold color grading to match the brands' identities.
Results: Five deliverables ready for social, web, and paid media — building brand awareness for the collaboration launch.

### Alltruists — Alltruists
- URL: https://werz.ai/work/alltruists
- Service: video production · Industry: Social Impact · Published: 2026-03-16

We partnered with Alltruists to produce a full library of video content — from cinematic brand clips to short-form social edits — giving the team a versatile media toolkit for every channel.

Challenge: Alltruists needed a scalable content library — clips that could work across web, social, and paid media while maintaining a consistent brand identity.
Solution: We produced 51 clips covering a range of formats: cinematic brand moments, product-focused edits, and platform-optimized social cuts ready for immediate deployment.
Results: A complete content library of 54 deliverables — 51 brand clips plus 3 social-first edits — equipping the Alltruists team with months of ready-to-publish video.

### Social Spot — Clip 2 — Compose AI
- URL: https://werz.ai/work/compose-ai-clip-2
- Service: video production · Industry: AI / Productivity · Location: San Francisco, CA · Published: 2024-01-01

The second 15-second creative execution in WERZ's social spot series for Compose AI — distributed across Instagram, YouTube, and LinkedIn as part of the brand's social customer acquisition campaign. Alternate creative approach from the primary spot, A/B tested against the launch cut.

### Product Launch Spot — 30 Seconds — Compose AI
- URL: https://werz.ai/work/compose-ai-launch
- Service: video production · Industry: AI / Productivity · Location: San Francisco, CA · Published: 2024-01-01

A 30-second product launch spot for Compose AI’s writing-assistant browser extension. The completed film is presented here alongside related short-form work from the client portfolio.

### Product Ad — 15 Seconds — Compose AI
- URL: https://werz.ai/work/compose-ai-45s
- Service: video production · Industry: AI / Productivity · Location: San Francisco, CA · Published: 2024-01-01

A 15-second Compose AI product ad, combining live action and product presentation in a short format. Watch the completed film and explore the related 30-second launch spot.

### Website & Onboarding Video Series — TalentSky
- URL: https://werz.ai/work/talentsky-15sec-ad
- Service: video production · Industry: HR Technology · Location: Los Altos, CA · Published: 2024-01-01

TalentSky — a skills-based professional networking and upskilling platform with $27.3M raised — commissioned WERZ to produce a series of videos for their main website and user onboarding flow. The content explains the platform's skills-first approach and guides new users through the product experience.

### Shirley — Executive Profile — Portfolio Advisors
- URL: https://werz.ai/work/portfolio-advisors-shirley
- Service: video production · Industry: Private Equity / Finance · Location: Darien, CT · Published: 2024-01-01

WERZ produced an executive profile video for Shirley at Portfolio Advisors, part of the firm's team profile series used in LP materials and the website refresh following their 2023 merger with FS Investments. Each profile captures the executive's background, investment philosophy, and role within the $75B+ AUM platform.

### Rod Coburn — Executive Profile — Portfolio Advisors
- URL: https://werz.ai/work/portfolio-advisors-rod-coburn
- Service: video production · Industry: Private Equity / Finance · Location: Darien, CT · Published: 2024-01-01

WERZ produced an executive profile video for Rod Coburn at Portfolio Advisors — a Partner at the firm and part of a video series created for LP presentations, the firm's website, and business development. Part of a broader suite of executive profiles produced alongside the firm's commercial and promotional content.

### Brian — Executive Profile — Portfolio Advisors
- URL: https://werz.ai/work/portfolio-advisors-brian
- Service: video production · Industry: Private Equity / Finance · Location: Darien, CT · Published: 2024-01-01

WERZ produced an executive profile video for Brian at Portfolio Advisors, part of the team profile series delivered alongside the firm's commercial content. The series was used for LP communications and the website following Portfolio Advisors' merger with FS Investments creating a $75B+ AUM alternative investment platform.

### 15 & 30-Second Commercial Campaign — GovPlus
- URL: https://werz.ai/work/govplus-passport
- Service: video production · Industry: GovTech · Location: Claymont, DE · Published: 2024-01-01

GovPlus — a digital platform that has processed over 1 million US government applications (passports, TSA PreCheck, SSA, and more) — commissioned WERZ to produce 15-second and 30-second commercial spots to drive awareness and customer acquisition.

### AI Space Ad — 1971 Hook
- URL: https://werz.ai/work/1971-hook-ai-space
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

WERZ produced a space-themed AI-developed vertical creative for 1971 Hook's Instagram and TikTok. This piece is part of WERZ's experimental AI content program for CPG brands — using generative AI tools to produce premium product visuals at a fraction of traditional production costs. The AI Space Ad demonstrates how brands can supplement live production with AI-generated creative at scale.

### Chef Series — Trapunzel: Steak — 1971 Hook
- URL: https://werz.ai/work/1971-hook-trapunzel-steak
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

Trapunzel prepares seared steak with 1971 Hook in the opening episode of WERZ's recurring Instagram chef cooking series for the brand. Each episode pairs a different chef with a signature dish, building 1971 Hook's identity around culinary creativity and the versatility of the sauce. Produced for weekly social distribution on Instagram.

### Chef Series — Chef Wade — 1971 Hook
- URL: https://werz.ai/work/1971-hook-chef-wafe
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

Chef Wade cooks with 1971 Hook in this installment of WERZ's recurring Instagram chef cooking series for the brand — a weekly content format designed to drive brand engagement and showcase the sauce's versatility across different culinary styles and chefs.

### Chef Series — Chef Rob: Crawfish — 1971 Hook
- URL: https://werz.ai/work/1971-hook-chef-rob-crawfish
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

Chef Rob prepares a Southern-style crawfish boil with 1971 Hook in one of the most popular episodes of the Instagram chef series — highlighting the sauce's bold flavor in a high-energy seafood format. Chef Rob became a recurring personality in the series, returning across multiple dishes.

### Chef Series — Chef Rob: Oysters — 1971 Hook
- URL: https://werz.ai/work/1971-hook-chef-rob-oyster
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

Chef Rob shucks and prepares fresh oysters with 1971 Hook in this episode of the recurring Instagram chef series — demonstrating the sauce's clean heat in a raw seafood application. A visually striking episode in the series.

### Chef Series — Chef Rob: Recipe 2 — 1971 Hook
- URL: https://werz.ai/work/1971-hook-chef-rob-recipe-2
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

Chef Rob returns for his second recipe in the 1971 Hook Instagram chef cooking series — continuing a recurring format that proved popular with the brand's social audience. Produced as part of WERZ's ongoing weekly content program for the brand.

### AI Social Edit — 1971 Hook
- URL: https://werz.ai/work/1971-hook-ai-social
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

WERZ produced an AI-assisted social edit for 1971 Hook using generative AI tools for vertical Instagram Reels and TikTok distribution. Part of the brand's ongoing experimental content program, this piece demonstrates WERZ's ability to produce platform-native creative at speed — blending AI-generated visuals with the brand's established aesthetic.

### El Jabalito Promo — 1971 Hook
- URL: https://werz.ai/work/1971-hook-eljabalito
- Service: video production · Industry: CPG / Food & Beverage · Location: Fresno, CA · Published: 2024-01-01

Product promo for El Jabalito, a SKU in the 1971 Hook hot sauce line.

### Bottling & Production Film — Ramos Torres Winery
- URL: https://werz.ai/work/ramos-torres-winery-bottling
- Service: video production · Industry: Wine / Hospitality · Location: Fresno, CA · Published: 2023-06-01

Ramos Torres Winery — a family-owned winery in California's Central Valley — commissioned WERZ to capture their wine bottling and production process. The film documents the technical craft and family tradition behind their winemaking operation.

### Behind the Scenes — Engelmann Cellars
- URL: https://werz.ai/work/engelmann-cellars-bts
- Service: video production · Industry: Wine / Hospitality · Location: Fresno, CA · Published: 2023-06-01

Engelmann Cellars — a boutique winery in California's Central Valley — commissioned WERZ to document their winemaking process and cellar operations. The behind-the-scenes film captures the hands-on craft behind every bottle.

### De Colores — Teaser — Audia Dixon
- URL: https://werz.ai/work/de-colores-audia-dixon
- Service: video production · Industry: Music / Entertainment · Location: Fresno, CA · Published: 2023-06-01

WERZ produced a teaser film for 'De Colores,' a musical project featuring artist and performer Audia Dixon. The teaser captures performance energy and visual storytelling, serving as a launch asset across social and streaming platforms.

### Real-Time Content — Product Teaser — Demoleap
- URL: https://werz.ai/work/demoleap-rtc
- Service: video production · Industry: AI / Sales Technology · Location: San Francisco, CA · Published: 2023-06-01

WERZ produced a product teaser for Demoleap's Real-Time Content (RTC) feature — a capability that automatically surfaces the right sales collateral for reps during live product demonstrations. Used for digital marketing and product launch communications.

### Brand Preview — Trilium
- URL: https://werz.ai/work/trilium-brand-preview
- Service: video production · Industry: Technology · Location: Fresno, CA · Published: 2023-06-01

WERZ produced a brand preview film for Trilium to support their early-stage brand positioning. The film serves as the company's foundational brand asset for fundraising, partnership outreach, and digital presence — capturing the vision and direction of the company in a shareable, professional format.

### Dr. Sang — CEO Introduction — Sang Pediatrics
- URL: https://werz.ai/work/sang-pediatrics-dr-sang
- Service: video production · Industry: Healthcare · Location: Fresno, CA · Published: 2023-06-01

Sang Pediatrics commissioned WERZ to produce a personal introduction video featuring Dr. New Sang, CEO and founder of Sang Medical Corp. The video introduces the physician to prospective patients and families, covering his background, philosophy of care, and commitment to the community.

### Job Site Series — Episode 3 — Sunstall
- URL: https://werz.ai/work/sunstall-video-3
- Service: video production · Industry: Solar / Renewable Energy · Location: Novato, CA · Published: 2023-06-01

The third installment in WERZ's California job site documentation series with Sunstall. The film captures crew operations, installation progress, and equipment across a California commercial solar project.

### Jordan — Team Interview — Sunstall
- URL: https://werz.ai/work/sunstall-jordan-interview
- Service: video production · Industry: Solar / Renewable Energy · Location: Novato, CA · Published: 2023-06-01

WERZ produced a team profile interview featuring Jordan from Sunstall, providing insight into the company's culture, technical expertise, and mission. Used for recruitment, culture marketing, and stakeholder communications.

### Lemoore Solar Project — Overview — Sunstall
- URL: https://werz.ai/work/sunstall-lemoore-project
- Service: video production · Industry: Solar / Renewable Energy · Location: Lemoore, CA · Published: 2023-06-01

WERZ produced a project overview film for Sunstall's commercial solar installation in Lemoore, CA. The film documents the project scope, installation process, and completed system, used for Sunstall's project portfolio and business development.

### Harvey Aviation - Photography — Harvey Aviation
- URL: https://werz.ai/work/harvey-aviation-photography
- Service: photography · Published: 2026-04-28

Aviation photography coverage for Harvey Aviation.

### Commercial Truck Driving Program — Fresno EDC
- URL: https://werz.ai/work/fresno-edc-trucking
- Service: video production · Industry: Government / Economic Development · Location: Fresno, CA · Published: 2023-06-01

WERZ produced a dedicated program video for the Fresno EDC's Commercial Truck Driving Program — a workforce development initiative training Central Valley residents for careers in commercial trucking and logistics.

### Veterans Assistance Center — Fresno EDC
- URL: https://werz.ai/work/fresno-edc-vac
- Service: video production · Industry: Government / Veteran Services · Location: Fresno, CA · Published: 2023-06-01

WERZ produced a program film for the Fresno EDC's Veterans Assistance Center (VAC), documenting the center's services and mission to help Central Valley veterans transition to civilian careers.

### Bob Smitt Camp — Event Film — CRA
- URL: https://werz.ai/work/cra-bob-smitt-camp
- Service: video production · Industry: Restaurant / Hospitality · Location: Los Angeles, CA · Published: 2023-06-01

WERZ produced an event tribute film for the Bob Smitt Camp, a California Restaurant Association program celebrating individuals who have shaped California's restaurant industry.

### Brand Film — Bay City Basketball
- URL: https://werz.ai/work/bay-city-basketball
- Service: video production · Industry: Sports / Recreation · Location: Fresno, CA · Published: 2023-06-01

Bay City Basketball commissioned WERZ to produce a brand film capturing the organization's culture, training programs, and community impact. The film is used for recruitment, sponsorship outreach, and social media.

### Launch Teaser — MyGuyMarket
- URL: https://werz.ai/work/myguymarket-teaser
- Service: video production · Industry: Technology / Marketplace · Location: Fresno, CA · Published: 2023-06-01

A 21-second launch teaser introducing MyGuyMarket, a marketplace connecting customers with local service providers. The film combines live action, product motion, and sound design.

### Sam Toledo – California Restaurant Association — California Restaurant Association
- URL: https://werz.ai/work/cra-sam-toledo
- Service: video production · Industry: Hospitality · Location: CA · Published: 2026-04-06

Member spotlight featuring Sam Toledo for the California Restaurant Association.

### Frank Virginia – California Restaurant Association — California Restaurant Association
- URL: https://werz.ai/work/cra-frank-virginia
- Service: video production · Industry: Hospitality · Location: CA · Published: 2026-04-06

Member spotlight featuring Frank Virginia for the California Restaurant Association.

### Bob Farrar – California Restaurant Association — California Restaurant Association
- URL: https://werz.ai/work/cra-bob-farrar
- Service: video production · Industry: Hospitality · Location: CA · Published: 2026-04-06

Member spotlight featuring Bob Farrar for the California Restaurant Association.

### 25 Social Clips — Dr. Treat
- URL: https://werz.ai/work/dr-treat-social-clips
- Service: video production

A 25-clip short-form content series shot at Dr. Treat's San Francisco clinic for Instagram, TikTok, and in-app distribution.

### Arvin, CA Highlight Clips — Cosmic Robotics
- URL: https://werz.ai/work/cosmic-robotics-arvin-clips
- Service: video production

A 41-clip field library documenting Cosmic Robotics' early Arvin, California deployment with Sunstall / SunRobi.

### Brand Video — Sunzaun
- URL: https://werz.ai/work/sunzaun-brand-video
- Service: video production

Brand video for Sunzaun — a vertical bifacial solar fence that generates power while replacing traditional fencing.

### Maria Macias — Video Profile — City of Stockton
- URL: https://werz.ai/work/stockton-maria-macias-profile
- Service: video production

Video profile of Stockton City Councilmember Maria Macias — her story, work, and vision for the city.

### Ad Spot — Alltruists
- URL: https://werz.ai/work/alltruists-ad-spot
- Service: video production

Brand ad spot for Alltruists — a platform connecting people who want to do good with causes and nonprofits that need them.

### Launch Recap Film — RappiTup
- URL: https://werz.ai/work/rappitup-launch-recap
- Service: video production

Launch event recap film for RappiTup — capturing the energy and milestone of the company’s public debut.

### Brand Preview — Betts Company
- URL: https://werz.ai/work/betts-company-brand
- Service: video production

Brand preview film for Betts Company.

### 12-Second Video Ad — TalentSky
- URL: https://werz.ai/work/talentsky-12sec-ad
- Service: video production

12-second performance video ad for TalentSky's professional upskilling and networking platform.

### Palo Alto Event Coverage — Icertis
- URL: https://werz.ai/work/icertis-palo-alto-event-coverage
- Service: video production

Event coverage highlight reel for Icertis’ Palo Alto executive gathering.

### Branding Compliance — Title Package — Portfolio Advisors
- URL: https://werz.ai/work/portfolio-advisors-branding-compliance
- Service: video production

Brand-compliant motion title package for Portfolio Advisors’ video communications.

## Blog Articles (full text)

### How Much Does Video Production Cost in California in 2026?
- URL: https://werz.ai/blog/video-production-cost-california-2026 · Published: 2026-04-27 · Category: guides

Most California businesses asking what video production costs hear the same answer: "it depends." That's true, and useless. This guide gives you the real numbers, what's behind them, and how to spot a quote that doesn't add up.

## The honest answer: three pricing tiers

In California in 2026, most business video lands in one of three tiers:

**$3,000–$8,000 — Social-first production.** A half-day shoot, 2–3 person crew, single location, lifestyle camera package, edited for vertical (9:16) and square (1:1) delivery. Usually 1–2 finished pieces, 30–60 seconds each. Right for ongoing social content, recruiting clips, founder talking-heads, product features.

**$10,000–$25,000 — Brand films and commercials.** Full-day or two-day shoot, 5–8 person crew, multiple locations, cinema cameras (Sony FX or RED), proper lighting, sound, art direction. One or two flagship pieces (60–90s) plus social cutdowns. Right for homepage hero films, paid-media commercials, recruiting flagships, product launches.

**$30,000–$75,000+ — Broadcast and large campaigns.** Multi-day shoots, full crew including AD, gaffer, sound mixer, hair/makeup, talent (SAG or non-union), stunt coordination, drone, motion graphics, original music. Right for national TV broadcast, large brand campaigns, annual flagship pieces.

Above $75,000 you're into agency-of-record, multi-spot campaigns with A-list talent and household-name budgets. Different conversation entirely.

## What actually drives the number

People assume cameras and gear drive cost. They don't — gear is 10–15% of a typical California shoot. The real cost drivers, in order:

1. **Crew days.** Each person on set runs $400–$1,500/day depending on role and rate. A 6-person crew on a 2-day shoot is $5–18K before any other line item.
2. **Talent.** Non-union actors run $500–$1,500/day. SAG starts at $695/day plus 16.8% pension+health. A 30-second TV spot with a recognizable face starts at $5,000+ and climbs fast.
3. **Locations and permits.** California permits range from $0 (small business interior, owner approval) to $1,500+/day (downtown LA, drone permission, crowd control). Insurance for liability is $300–$800/shoot.
4. **Edit time.** A polished 60-second commercial eats 30–60 hours of edit, color, sound, and motion. At $100–$150/hour studio time that's $3,000–$9,000.
5. **Pre-production.** The work before the shoot — concept, script, shot list, scout, casting, scheduling — runs 20–40% of total. This is where projects get organized and where short-cutting most often hurts the final film.

## How to read a quote

If a California video quote doesn't itemize crew days, talent, locations, edit, and overhead, it's hiding something. Ask for line items. The honest agencies will give them.

Watch for these red flags:

- **"All-in" quotes under $5,000 with broadcast claims.** Either the crew is untrained, the gear is rented from someone's garage, or there's a markup hiding. Real broadcast-quality production costs broadcast-quality money.
- **Day rates not listed.** If they won't tell you the per-day rate for their DP, they're probably marking up freelance crew 2x.
- **No revision rounds spelled out.** Two rounds of post revisions is standard. "Minor edits as needed" is a future invoice.
- **"Plus expenses."** Travel, lodging, parking, food can add 10–20% to a quote. Either bake them in or set a hard cap.

## When to spend more

The cheapest video that doesn't earn the click is more expensive than the more expensive video that does. A few situations where higher production budget pays back:

- **Homepage hero film.** This is the first impression for every visitor for the next 12+ months. Cheap here = cheap brand perception forever.
- **Recruiting at scale.** A polished culture film recruiting $150K engineers pays back the first hire.
- **Paid-media flagship.** If you're spending $50K/month on Meta or LinkedIn ads, the creative quality directly shapes CAC. Save on creative and pay 3x in media.
- **Sales-cycle anchors.** B2B deals with 6+ month sales cycles often turn on a single brand film prospects watch before saying yes. Cheap here costs revenue.

## When to keep budgets tight

Conversely, situations where $3–8K is the right move:

- **Volume social.** Daily/weekly TikTok-style content where the value is freshness, not polish.
- **Internal comms.** All-hands recordings, training, internal recruiting.
- **A/B testing creative.** Run 4 cheap variants before committing to one expensive piece.
- **Validation phase.** Pre-product-market-fit, lean and learn before investing.

## The Werz approach

We crew local across California, run scope-based pricing (no markup on freelance), and itemize every line. The lowest project we'll take is $3,000 — that's the floor for delivering work we'd put our name on. Most of our work runs $10–25K. Above $50K we're in the multi-spot campaign territory and the conversation gets more strategic.

Want a real quote for your project? [Start a project](/book) — we'll get on a 60-minute call, scope the angle, and email you an itemized estimate within 48 hours.

### Brand Film vs Commercial: Which Format Earns More for Your Business?
- URL: https://werz.ai/blog/brand-film-vs-commercial-which-format · Published: 2026-04-27 · Category: guides

Two pieces of business video both have a clear job, and both confuse buyers because they look similar at first glance. Here's how brand films and commercials actually differ — and how to pick.

## The short version

A **brand film** is a 60–180 second emotional piece that earns belief in who you are. A **commercial** is a 15–60 second persuasive piece that earns the next click. They use the same crew and gear, but the script, structure, and distribution are completely different.

If a viewer should *feel something* about your company → brand film.
If a viewer should *do something* in the next 24 hours → commercial.

## What a brand film actually does

Brand films are slow. They open on a moment, build emotional context, introduce people, and let the viewer connect to a feeling — usually pride, hope, ambition, or belonging. Then they reveal the company at the end. The structure is: feeling → context → company.

Examples that work:
- Patagonia's "The Fisherman's Son"
- Apple's "Mac Anniversary" pieces
- Nike's "Find Your Greatness"

Brand films get used on the homepage hero, recruiting pages, sales-cycle anchors, and at investor pitches. They don't drive clicks directly — they make every other piece of marketing more expensive but more effective. A buyer who watched your brand film converts at higher rates because they've already built emotional context with your company.

Production-wise: 2–3 day shoots, full crew, cinema cameras, original music, voiceover, color grade. Budgets: $20K floor, $100K+ for flagship pieces.

## What a commercial actually does

Commercials are fast. They open with a hook in the first 3 seconds, communicate value in the next 10, and end with a call to action. The structure is: hook → value → CTA. Same as a great cold email.

Examples that work:
- Most Squarespace 30-second spots
- Honda "Power of Dreams" 15s social cuts
- Notion product feature spots
- Headspace before-and-after format

Commercials live in paid media (Meta, LinkedIn, TikTok, YouTube), website conversion sections, and sales emails. They're optimized for "next action": click, signup, demo, free trial. Performance is measurable in CTR, CVR, CAC.

Production-wise: half-day to one-day shoots, smaller crew, lifestyle or studio. Budgets: $5K floor, $25K for flagship work.

## The decision tree

**Pick a brand film when:**
- You're a new market entrant and buyers don't yet trust the category
- You're hiring at scale and culture matters to candidates
- You have a long sales cycle (60+ days) and need anchors
- Your competitive moat is brand, story, or values

**Pick a commercial when:**
- You're spending paid-media dollars and need creative to test
- You have a clear next-action (free trial, demo, calendar booking)
- Your buying decision is fast (under 30 days)
- You're optimizing CAC

**Pick both when:**
- You have budget for one flagship brand film + multiple commercials annually
- You're running an integrated campaign (brand awareness + lower-funnel conversion)
- You're between $1M–$10M ARR and need to scale brand AND performance simultaneously

## What goes wrong

The most common mistake: making a brand film and trying to use it as a commercial. The hook is too slow for a paid-media feed; viewers scroll. The CTA at the end gets cut off in a 6-second YouTube pre-roll. Result: expensive piece that doesn't perform anywhere.

Reverse mistake: making a commercial and trying to use it as a brand film. The 15-second product-feature spot doesn't carry emotional weight. Viewers don't remember it 24 hours later. Result: forgettable piece that fades.

If you're going to make one piece, decide which job it's doing first, then build to that brief.

## What the production looks like

The crew, gear, and locations can be identical. The shoot day might be one in the same. The difference is mostly in pre-production (script and structure) and post (edit pacing, music, length). For California businesses we typically batch — shoot 2 days, deliver one brand film + 4–6 commercial cuts from the same footage. That's the most cost-effective way to get both jobs done.

Want help deciding which format earns more for your business? [Start a project](/book) — we'll scope the angle and recommend the format that fits.

### Custom Website vs Template (Wix, Squarespace): When You Should Actually Build From Scratch
- URL: https://werz.ai/blog/custom-website-vs-template-when-to-build · Published: 2026-04-27 · Category: guides

Custom websites cost 5–10x more than Wix or Squarespace builds. Most businesses don't need them. Here's the test for when you're the exception.

## The honest default

If you're a service business with a simple lead-generation funnel, fewer than 50 pages, no e-commerce, and standard integrations (Calendly, HubSpot forms, Google Analytics) — **use a template platform**. Wix, Squarespace, Webflow, or Framer will get you live in days, look professional, and cost $20–80/month forever.

Custom development on top of a template platform's base — Webflow especially — covers another 30% of cases that need bespoke design but can stay on the platform's runtime. That's the right middle ground for most agencies, consultancies, and B2B SaaS pre-Series-A.

So: ~75% of businesses should NOT build custom. They should use a template, customize the design, and ship.

## When custom actually pays back

Four situations where custom code earns its 5–10x premium:

### 1. Conversion-critical revenue
If your site is the #1 driver of revenue and a 1% conversion lift is worth $50K+/year, custom optimization pays back. Template platforms cap at "good enough" performance — Core Web Vitals, image optimization, asset bundling, edge caching. Custom Next.js sites can hit Lighthouse 100 across the board, which moves CTR from organic search 5–15% in our experience. For a SaaS doing $500K MRR off SEO, that's $25–75K/month in ARR lift.

### 2. Complex integrations
If your site needs to talk to 5+ backends — your CRM, billing, fulfillment, customer success tool, support — template platforms become duct tape. Each integration adds latency, breaks during platform updates, and exposes brittle webhook chains. Custom code with proper API design isolates the integrations behind your runtime, giving you control over failure modes.

### 3. Programmatic SEO at scale
If your strategy is hundreds or thousands of templated pages (location pages, product comparisons, programmatic landing pages) — custom is the right answer. Template platforms charge per page or cap at 2,000 pages. Custom Next.js + a database is unbounded and ships server-rendered HTML for every URL. We see clients go from 50 to 10,000 indexable pages and 10–50x organic traffic in 6–12 months.

### 4. Performance-critical UX
If your product experience starts at the marketing site — interactive demos, calculators, configurators, signup-to-product transitions — template platforms hit a wall around moderate JavaScript complexity. Custom React or Vue gives you full control over hydration, code-splitting, and interaction design.

## The test

Ask three questions:

1. **Is the site the primary revenue driver?** ("Yes, organic search and conversion lift the company's whole financial model.")
2. **Will we be at 100+ pages in the next 18 months?**
3. **Do we have ongoing engineering ownership?** (Custom code requires custom maintenance — someone deploys it, monitors it, updates dependencies.)

If you answer yes to two or more, custom is probably right. One yes — template-first with eventual migration. Zero yeses — definitely template, possibly with a designer to make it not look like a template.

## What "custom" looks like in practice

Modern custom = Next.js + TypeScript + Tailwind + a CMS (Sanity, Contentful, or custom admin) + Vercel or your own infra. Builds in 4–8 weeks. Editor-friendly so marketing teams ship landing pages without engineering tickets. Lighthouse 90+ across all categories. Schema.org structured data baked in.

What it's NOT: a static site generator with no CMS, a React app with client-side rendering and no SEO, or a hand-rolled PHP that only works in Chrome.

## What goes wrong with custom

The single biggest failure mode: marketing teams unable to ship without engineering. If your CMS isn't editor-friendly, every landing page becomes a 2-week ticket and you've effectively burned the investment. The CMS choice matters more than the framework.

Second failure mode: no ongoing maintenance. Custom code rots — dependencies get security advisories, browsers change, frameworks update. Without 4–8 hours/month of maintenance budget the site degrades within a year.

## What we ship for California clients

Most Werz custom builds are Next.js + Sanity (or a custom admin) + Vercel hosting. We instrument analytics, A/B testing, and CRM integration on day one. After launch we stay on monthly retainer for content updates, performance tuning, and quarterly A/B tests. Sites typically launch in 4–6 weeks at $15–35K, with retainer at $3–8K/month for ongoing work.

[Start a project](/book) and we'll do a free audit of your current setup — including a recommendation on whether custom is even the right answer for you.